Essay: CRM through Internet
The internet is fast becoming one of the primary medium of communication for people. This technology has been aggressively adopted by the younger and newer generation, but they are not the only ones who seek out the internet for their work, leisure, entertainment as well as shopping.
An increasing number of senior citizens, housewives as well as people in their 20s, 30s & 40s are also using the internet for similar reasons. In such a technology oriented world, it makes sense for people to shop online and rate the physical as well as online retailers for their products, service quality as well as value addition and more to the customer. Many sites devoted specific to markets, regions as well as retail companies offer this customer feedback and comment based service, where the customers can review the retailer on the appropriateness of their products, the service provided by they and the quality of their service.
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