Term Paper: Responding to Global Warming

Sample Term Paper

Words 1,700

This is a term paper analyzing global warming with the main focus on Tesco. It is extremely essential that an organization considers its environment before beginning its existence and marketing process.

With the growing concern over environmental pollution and consequently its effect in the form of global warming has led every organization in the world to reconsider their strategies1. It is extremely essential that an organization considers its environment before beginning its existence and marketing process. As a matter of fact, environmental analysis should be incessant and feed all aspects of planning2. An Organization’s Planning environment is effectively made up of:  First, the internal environment, for e.g. staff (i.e., internal customers), wages, finances, office technology, etc. Second, the micro-environment, for e.g, the external customers, distributors, suppliers, agents, competitors, etc. and third, the macro-environment, for e.g., the Political (and legal) forces, the Economic forces, the Socio-cultural forces and the Technological forces, together being known as the PEST factors.3

In this report we will try to identify and understand the PEST factors of Tesco, which can affect the issue of global warming over the next ten years for the largest British retail-chain.

Political Factors

The political factors have an enormous power over the regulations governing the retail business along with the control on the spending power of the consumer, the control over monopoly of a single large retailer in the market and the availability of such retail services to most customers situated across the country. The following issues or political factors can be looked upon as either threat or opportunity for Tesco in the next ten years:

1. Stability of the political environment –Threat and Opportunity – A government in power will formalize rules governing the business of Tesco and the influence that Tesco will have over a government, as an environment friendly business.

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