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Sample Essay
5 works cited
Length: 1114 words
In order to promote business over the internet, affiliate marketing is used. In this, an affiliate is given a reward for every person who visits the website be he a customer, a visitor or a subscriber. An affiliate is rewarded as it has been due to his efforts that the people came on the website.
It is a modern way of paying people for finding new customers for their business. Compensation and the money rewarded can be based upon the value of each visit carried out (Pay-per-click), commission paid for every customer or for each sale made (Pay-per-sale) or it could be based on a registrant (Pay-per-lead) (Affiliate Marketing).
In order for the affiliate to get paid, generating traffic is not the only thing which is required (Harwood). The affiliate networks mostly run on what is known as a cost-per-action basis (CPS). This enables a customer to either sign up to receive a particular service or to actually make a purchase through payment. There are many affiliate vendors who conduct this type of business. Some of these vendors are Commission Junction,
Trade Doubler, Affiliate Future, DGM and Affiliate Window. These vendors are between the advertiser himself and the affiliate who is actually providing the technology. This would include keeping a track and reporting the sales which are made using these affiliate programs. The network is also responsible for receiving a commission on a CPA if…
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