Essay on Dell Corporation

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Sample Essay

Words 544

Introduction

Dell creates, advances, produces, markets, sells and sustains a variety of information technology structures and services. The company also proffers a variety of financing option, asset organization services and other client monetary services for its business and consumers in the United Kingdom through Dell Financial Services (DFS), a joint venture between Dell and CIT Group UK (Data Monitor, 2008). This paper looks at dell’s performance in the notebook market in UK.

Dell PC Market Share in UK

Dell was ranked number one, both in the UK, and internationally, in terms of desktop and Notebook computer shipments in 2005. It is ranked number one in the US and second worldwide in shipments of x86 servers. It is the UK’s top seller of desktop and notebook computers combined, and the number two providers of standards-based network servers (Data Monito, 2008). In the United Kingdom 62% people own personal computers.

In 2004 Dell was the most popular brand with the business users with a market share of 14% in that particular segment (Business Strategy, 2004). While in the overall ranking Dell was third led by Packard Bell and Hewlett Packard. The market share was 8%. According to a CRN report in May 2008, Dell had a market share of 24.6%  in the notebook market and was a market leader with Hewlett Packard trailing it with 22.6 % (Trendall, 2008)

This market leadership helps the corporation preserve its brand image. Additionally, it also facilitates the concern to gain from economies of scale, which helps it in competing against regional players. Dell’s business policy blends its shortest to customer pattern with a well-organized modern and supply chain management organization and an accent on standards-based know-how.

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