Sample Term Paper
This is a term paper on Matsushita and Philips. The good thing for Matsushita is that even in 2000 most of its sale is made within Japan, so there is still potential to capture the global market by increasing their share in the world.
The good thing for Matsushita is that even in 2000 most of its sale is made within Japan, so there is still potential to capture the global market by increasing their share in the world. Another opportunity is its R and D partnership with Chinese this can have a positive impact on he organization.
The threat the organization faces is not only from the local market on which it relies heavily and which has become saturated, the major problem can be from China and north Korea who have not only produced innovative products but at a much lower price then Matsushita. This can prove to be very problematic for this electronic Giant.
There is a need to make some innovative strategic and organizational changes in both the organizations, which can make them successful entities again.
For Philips, there is a need to have a more structured managerial system with having hubs geographically catering to different broad regional areas, rather than having national operations. In addition centralized strategic goals should be followed by the organization. It should also try to reinvest in the R and D units improving its knowledge of consumer behavior, so as to be more proactive then reactive in its strategy.
For Matsushita, some restructuring and reengineering is very important as the system has become bureaucratic, and instead of giving people room to innovate there is just the emphasis on cost cutting and financial control. There is a need to tap the global market with investing in production units also collaboration with other units and innovative technology of other counties can be very helpful.
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