Sample Research Paper

Words 2,120


This research paper uses secondary information to discuss the restricting and divestment process that occurred in Unilever during the period 2000-2004. This research has used secondary sources to understand the process of change in Unilever. The Paths to Grow Strategy was used by the company to divest a large number of its brands to make the organization more focused on its core products and brands. The paper analyzes the reasons behind the restructuring and the impact of restructuring on the organization.

Introduction and Background

Unilever is one of the largest organisations in fast moving consumer goods (FMCG) industry. The company operates under a dual structure, Unilever PLC and Unilever NV—both are parent companies of the Unilever Group. Although both organisations are separate legal entities with different stock listings but they operate as a single entity. This is a truly global concern with its operations in Europe, the Americas, Asia and Africa and its headquarters in the UK. It has 179,000 employees working for it. (Data Monitor, 2008)

The organisation has three regional subdivisions: Europe team includes the region of western, eastern and central Europe. The Americas Region has both north and South America. The Asia Africa Region covers Africa, Middle East, Asia and Austral-Asia regions. The teams are divided into foods and home and personal care. The regional teams oversee the two categories and the related brands within each category. There are four business segments: (Data Monitor, 2008) Savoury dressings and spreads

  • Ice cream and beverages
  • Personal care
  • Home care and other operations

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