Sample Term Paper
Words 1,320
This term paper discusses Strategic Initiatives of Citib-ank. Citib-ank has played an active part in helping the tsunami hit areas in Indonesia, Sri Lanka, India, and Thailand. Citigroup and its employees raised $12 million for tsunami relief in 2004-2005 and its employees participated in the cleanup efforts creating a positive word of mouth for Citib-ank.
Citib-ank has played an active part in helping the tsunami hit areas in Indonesia, Sri Lanka, India, and Thailand. Citigroup and its employees raised $12 million for tsunami relief in 2004-2005 and its employees participated in the cleanup efforts creating a positive word of mouth for Citib-ank.
Citib-ank forged a new alliance with 7-Eleven®, to add 5,500 ATMs throughout the United States; and expanded the cards partner programs to reach more than 80,000 locations in North America, and in a further 37 countries.
Citib-ank launched a pilot program in order to test the feasibility of providing Citib-ank facilities at its CitiFinancial branches. If this launch is successful this amalgamation of services could help lower costs and will help in serving clients better.
Recommendations
Citib-ank should reengineer it credit management policies as discussed in the weaknesses section.
Citib-ank should try to tap markets previously untapped by global bnking giants.
Citib-ank should try to debrief its current employees about the risks of losing their jobs because of the downsizing strategies it is currently undertaking.
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