Term Paper: Targeting Population in Surveys

by | Sep 21, 2010 | SAMPLE

Sample Term Paper

Words 1,540

This term paper is based on targeting population when conducting surveys. A sample is a subset of the population that is selected for the study. This has been pointed out by Jonett using different references from various published books. It is important to  have a well-defined target population, sampling units, and an appropriate sample design.

Population indicates the target population or group of persons of interest for study. Frequently, the principal purpose is to approximate certain distinctiveness of this population, called population values. A sampling unit or Survey Population is a component or an individual in the target population. A sample is a subset of the population that is selected for the study. This has been pointed out by Jonett using different references from various published books. It is important to  have a well-defined target population, sampling units, and an appropriate sample design.

In Jonett’s view it is very important to know the culture of the population by culture she means:

  • Biological, Emotional and Mental Needs
  • Educational Background
  • Personal Issues
  • Political Arena
  • Implications of completing surveys

When organizing a survey, the first choice a researcher must decide whether to send a

survey to everybody in a specific group (census) or to a subset (sample). This judgment will

be driven by the size of the total population, cost and time. despite of this decision, it

is important to incorporate enough demographic questions on the survey to be able to determine whether the responses represent the target population. When requesting demographic information, researchers should use typical demographic questions and responses. Following information would also prove helpful in knowing the background of the sample.

a) Gender

b) Ethnicity

c) Age

d) Occupation

e) Marital Status

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