Essay: TV Show Planning

Sample Essay

Words 1,320

This essay is based on TV show planning. We were trying to target women specifically women between 35-65 years these women are home during daytime and spend a substantial amount of time watching television, although usually the emphasis is mostly on primetime, we thought that day time television cannot be ignored.

What grade would you give yourself and why?

I would give myself an average B grade as my performance was average and did not require any real talent. I was the coordinator so fundamentally I was juggling and trying to keep things running smoothly. Acting more like a manager than anything else.

6. Who makes up the desired audience of your show? Describe a typical viewer as thoroughly and as accurately as you can. Tell how you decided who would like to watch your show?

We were trying to target women specifically women between 35-65 years these women are home during daytime and spend a substantial amount of time watching television, although usually the emphasis is mostly on primetime, we thought that day time television cannot be ignored.

Our typical viewer would be a woman who stays at home and enjoys watching television, during the time when she is alone at home. Mothers with young children don’t come in this category it women with older children or middle-aged women who work part time, generally from middle class.

Since soap operas appeal to the emotions with their unending stories and melodrama, with high degree of entertainment value and audience involvement, that is why the targeted audience is predominantly female.

7. Which network will you approach with your proposed television show? Why did

you choose that network? If the first network turns you down, which network

will you approach next? Why will that be your second approach?

The first choice would be CBS as it is the most popular, if we don’t get accepted there we would then go for ABC, as ABC comes in second in my view.

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