Essay: Types of Surveys

by | Sep 21, 2010 | SAMPLE

Sample Essay

Words 1,430

This is a random excerpt taken from an essay written on types of surveys. It is essential to think about the relationship between the mediums that one uses and the questions that are asked. For example, certain types of questions are difficult to answer over the telephone. Jonett has given the advantages and disadvantages of various survey methods. She has differentiated between face-to-face survey and telephone interview, but there is not much difference between the two methods, therefore here they are classified as oral surveys.

It is essential to think about the relationship between the mediums that one uses and the questions that are asked. For example, certain types of questions are difficult to answer over the telephone. Jonett has given the advantages and disadvantages of various survey methods. She has differentiated between face-to-face survey and telephone interview, but there is not much difference between the two methods, therefore here they are classified as oral surveys.

Oral Surveys

Oral surveys are considered more personal forms of survey than the written or electronic methods. Oral surveys are generally used to get thorough opinions and impressions from the respondents.

Strengths

  • Personal Contact: Glastonbury and MacKeanstate, (1991)“interviewing offers the flexibility to react to the respondent’s situation, probe for more detail, seek more reflective replies and ask questions which are complex or personally intrusive” (p. 228).
  • Control over Response Rate

Weaknesses

  • Cost
  • Bias
  • Limited Types of Questions Possible
  • Negative Attitude

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