Term Paper: Higher Education Institutions in the UK

Sample Term Paper

Words 18,460

This is a term paper on higher education institutions in the UK. According to AEI (2004), Tony Blair launched a campaign in 1999 to increase the UK’s market share of international students, and to be the first choice for higher education by 2005.

According to AEI (2004), Tony Blair launched a campaign in 1999 to increase the UK’s market share of international students, and to be the first choice for higher education by 2005.  The importance of international students especially in higher education cannot be underestimated especially when one looks at the potential earnings resulting from successful marketing campaigns.  According to AEI (2004), it was estimated that international students were responsible for approximately £700 m into the economy.  This suggests that the income generated from international students is related to the international marketing campaigns that promote higher education in the UK.  The central government’s international marketing campaigns have largely focused on facilitating the ease with which international students can enter and study in the UK, and this has included streamlining visa requirements, reducing visa refusal rates and the need to constantly reapply, making it easier to work whilst studying, increasing scholarships, providing better information and developing a brand to identify the UK’s higher education institutions as the first option for quality and choice (AEI 2004).  By marketing these benefits and changes they had introduced, the government was able to facilitate entry into the UK and generate interest in the higher education courses.  However, the central government is not responsible for marketing each individual higher education institution, which means that the international marketing process has to be one with continuous monitoring and improvement built into it.  The government can only market those aspects which it can control, such as visa requirements which are usually the most important factor for most international students.

Kindly order custom made Essays, Term Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, Case Studies, Coursework, Homework, Creative Writing, Critical Thinking, on the topic by clicking on the order page.