Research Paper: Understanding Research Culture by Connie Jonett

Sample Research Paper

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This is a research paper on Understanding Research Culture by Connie Jonett. Surveys represent one of the most common types of quantitative, social science research. In survey research, the researcher selects a sample of respondents from a population and administers a standardized questionnaire to them.

Introduction

Surveys represent one of the most common types of quantitative, social science research. In survey research, the researcher selects a sample of respondents from a population and administers a standardized questionnaire to them. Using surveys, it is possible to collect data from large or small populations. Different types of surveys are actually composed of several research techniques, developed by a variety of disciplines. Jonett covered three major areas in her talk on surveys. She discussed the instrument design. The population, in relation to its definition and also the culture of the target population, and different types of interviewing methods.

Instrument Design Consideration

Connie Jonett has pointed as out that there needs to be a logical link between the survey instrument and your research questions. Because of the size of the needed sample, a survey instrument should be chosen that meets this need, such as a phone or mail survey. To Jonett it is important to focus on three things when designing the instrument.

• Focus on the type of question to be asked: this includes, language meaning, information complexities, agree disagree, order and reliability.
• Whether the questions should be close-ended or open-ended.
• Step-by-step approach for designing survey.

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