Essay: Communication Technology

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The changing communication technology and the presence of the Internet have greatly impacted the way firms conduct business. It is now possible to conduct business using virtual resources while still earning a reasonable profit and revenue from the operations with minimal investments. Communication technology has dramatically changed the way people in a company interact and communicate with each other for business and personal purposes.

The most common forms of technology that have been used over the period of time for communication in a company pertain to face-to-face communication, memos, letters, bulletin boards, as well as financial reports. The selection of media type is based on the purpose of the communication and the target audience.

Face-to-face communication is a personal and immediate form of communication where a two-way flow of ideas is possible. On the other hand, communication media like bulletin boards and financial reports are drawn up for a certain audience, targeting mass reach.

Communication Technology 

In the 21^st century however it is now possible to conduct business and communicate with employees using innovative technologies like email, SMS, video conferencing and hand held devices like PDA’s and Black Berry (Lengel & Daft, 1988)

The use of this technology can also help the company increase two way communication in the management making way for an efficient flow of ideas. Strategic implementation of the media can help in connecting with the lower management and performing any conflict resolution that would otherwise go untreated leading to increase in employee dissatisfaction (‘Whispering Class Must Be Heard’, 2008)

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