The changing communication technology and the presence of the internet have greatly impacted the way firms conduct business. It is now possible to conduct business using resources that are virtual in nature while still earning a reasonable revenue of profit and revenue from the operations with minimal investments. The communications technology has dramatically changed the way people in a company interact and communicate with each other for business as well as personal purpose.
The most common forms of technology that have been used over the period of time for communication in a company pertain to face to face communication, memos, letters, bulletin boards as well as financial reports. The selection of type of media is based on the purpose of the communication and the audience being targeted. Face to face communication is personal in nature and an immediate form of communication where a two way flow of ideas is possible. On the other hand communication media like bulletin boards and financial reports are drawn up for a certain audience targeting mass reach. In the 21st century however it is now possible to conduct business and communicate with the employees using innovative technologies like email, SMS, video conferencing and hand held devices like PDA’s and Black Berry (Lengel & Daft, 1988) The use of this technology can also help the company increase two way communication in the management making way for an efficient flow of ideas. Strategic implementation of the media can help in connecting with the lower management and performing any conflict resolution that would otherwise go untreated leading to increase in employee dissatisfaction (‘Whispering Class Must Be Heard’, 2008)
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