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Sample Essay – Emergence of Advertising
The editor raises an interesting question that has been baffling for many in and out of the field. In order to understand what the advertising industry is today, it is helpful to appreciate where it has come from. Advertising began as a phenomenon in the newspapers.
Early ones began to come in the classified section of the papers where they let the consumers and potential consumers know about prices being offered and related information. Later in the nineteenth century, technology advanced and the inclusion of color and images in the media brought a whole new dimension into play. Companies could now advertise with bright signs and send a message across that was not possible with black and white letters and numbers. The purity and quality of particular products could be emphasized through playing with stereotypes and perceptions of the human mind (McChesney 2008).
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