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Sample Essay

The UK higher education sector is thought to be sought after because of the English language opportunities, both in terms of employment and study.  However, this attraction probably resulted in the migration of workers and students from other countries to pursue these opportunities.  The potential brain drain facing non-English countries probably stimulated the development to cater for international students looking for English language opportunities (UKCGE 1999).

The changes in international marketing for other higher education sectors seem to have been influenced by the competition aspect of globalisation, as they adapted their strategies to maintain the flow of international students and to maintain their workforce.  Postgraduate courses in the UK are also said to be different in that they have a narrow focus and tend to be specialised (CVCP 1996, UKCGE 1999), which will probably serve the specific needs of the UK and not the student’s home country.  However, the UK’s reputation for good quality education, still managed to draw international students to the country which other countries were not able to do.

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