The company took the duty of researching the market well, and understanding the behavior of consumers. This practice will see them succeed in the U.K. market, as they will need to understand the market before venturing into it.
Therefore Asahi’s keen market research and segmentation will give it the adequate tools to succeed the U.K. market. Asahi has already shown itself as a reader in understanding the attitudes and purchasing patterns of customers. Therefore with such marketing strategies at hand the company will be able to understand the U.K. consumer. The company has proved through the Japanese experience that it can set up appropriate marketing strategies and plans. Furthermore these were instrumental in designing communication campaigns that proved to be innovative.
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