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Sample Essay – Store designs

The store designs are established in such a way that they offer competitive advantage to Domino’s over its competitors who offer a variety of pizzas compared to Domino’s. The centre of attention of the stores is primarily pizza delivery. The stores operation costs are very low since most of them do not have dine-in area.  To guarantee success and simplicity of the operation in the stores, Domino’s ensures that the stores are:

  • Should be located in a strategic position to guarantee
  • Provide a focused menu
  • Continuously innovate new processes and products
  • Have a comprehensive audit system
  • Forever remain focused on production and quality

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